Location: Beijing Auto show
Client: Mandrake, Jeep
The design process brought the form of the pyramid as the prefered primitive symbol of the terrain, the landscape topology, exploring of the exoticness and an outdoor style. The basical structure of the triangular pyramid is blended by the organic curves - as the link to the map cutout. Futurological relief creates the individual spaces for the exposition of the Jeep models, free move of the visitors, meeting rooms and chillout zones. The construction made of the visible light aluminium frames and the textile membranes brings the nomad poetics reminding the camping tents settlement.